Premium Smile is committed to protecting your personal data and respecting your privacy. This policy explains how we collect, use, store, and protect your information in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

This Cookies & Privacy Policy explains how and why your Personal Data is processed by Premium Smile Dental Clinic when we provide you with dental care services, when you use our website and other digital platforms, and when we send you marketing communications.

Personal Data means information that (either in isolation or in combination with other information held by us) enables you to be identified as an individual or recognized directly or indirectly.

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You should read this policy, so you know what personal data we collect about you, what we do with it and how you can exercise your rights in connection with it.

COOKIES

We may use and engage certain providers to use cookies, web beacons, and similar tracking technologies on our website.

What are cookies?

Cookies are small amounts of data that are stored on your browser, device, or the page you are viewing. Some cookies are deleted once you close your browser, while other cookies are retained even after you close your browser so that you can be recognized when you return to a website. More information about cookies and how they work is available at www.allaboutcookies.org.

How may we use cookies?

We may use cookies and allow certain third parties to place cookies on our website in order to provide the website and services, gather information about your usage patterns when you navigate the website in order to enhance your personalized experience, and to understand usage patterns to improve our website, products, and services.

Cookies can generally be divided into the following categories:

Necessary Cookies. These cookies are necessary for the website to function and cannot be switched off. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information;

Functional Cookies. These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies, then some or all these services may not function properly;

Performance Cookies. These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our website. They help us to know which pages are the most and least popular and see how visitors move around the website. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our website and will not be able to monitor its performance;

Targeting Cookies. These cookies may be set through our website by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising;

Social Media Cookies. These cookies are set by a range of social media services that we have added to the website to enable you to share our content with your friends and networks. These are capable of tracking your browser across other sites and building up a profile of your interests. This may impact the content and messages you see on other websites you visit. If you do not allow these cookies, you may not be able to use or see these sharing tools.

What are your options if you do not want cookies on your computer?

When you first visit our website, you will be asked for your consent to the use of any cookies which are not classed as strictly necessary. You can manage your choices using the consent management tool provided.

If you change your mind, you can adjust your preferences at any time using the manage cookies link in the footer of our website.

PRIVACY

Premium Smile is the Data Controller for the purposes of this Privacy Policy.

What personal information may we collect about you?

We may collect personal information from you in the course of our business, including through your use of our website, when you contact or request information from us, when you engage our dental care services or as a result of your relationship with one or more of our staff and patients.

The personal information that we may process from time to time includes:

• Basic information, such as your name (including name prefix or title).

• Contact information, such as your postal address, email address and phone number(s);

• Financial information, such as payment-related information;

• Technical information, such as information from your visits to our website.

• Information you provide to us for the purposes of attending appointments;

• Personal information provided to us by or on behalf of our patients or generated by us in the course or providing services to them, which may include special categories of data;

• Any other information relating to you which you may provide to us. 

How may we obtain your personal information?

• We collect information directly from you as part of our business acceptance processes and about you and others as necessary in the course of providing dental care services.

• We may collect your personal information while monitoring and analysing our technology tools and services, including our website, email and other communications sent to and from Premium Smile.

• We gather information about you when you provide it to us, or interact with us directly, for instance engaging with our staff or registering with us.

How we use your personal information?

Premium Smile may collect and process personal information about you in a number of ways, including through your use of our website and in the provision or promotion of dental care services by us.

We use that information:

• To provide and improve this website and ensure content is provided in the most effective way for you and the devices you are using;

• To provide and improve our services to you and to our patients, and to monitor compliance with our policies and standards;

• To provide information requested by you;

• To promote our services, including sending updates, offers and details of events;

• To manage and administer our business and our relationship with you and our patients;

• To better understand our patients’ or potential patients’ services and marketing requirements and our own business and to develop our dental cares services and offerings;

• To fulfil our legal and regulatory obligations, including complying with our legal obligations.

Several facilities on our website invite you to provide us with personal information, such as the Appointment Request form and our email queries facilities.

On what basis we use your personal information?

Under EU and UK data protection laws, the use of Personal Data must be justified under one of a number of legal grounds.

The principal legal grounds that justify our use of your Personal Data are:

• To perform our dental care services to you;

• To comply with our legal and regulatory obligations;

• For legitimate business purposes. Please see more above under section ‘How we may use your personal information?’ for more details;

• Consent, where your consent is required by law;

How long we keep your personal information?

Your personal information will be retained in accordance with the limits based on the requirements of applicable data protection laws and the purpose for which the information is collected and used, taking into account legal and regulatory requirements to retain the information for a minimum period, limitation periods for taking legal action, good practice.

Who we share your personal information with?

We only share your data when necessary and with trusted parties, including:

• Dental laboratories.

• Specialist referral services

• NHS or private healthcare providers

• Payment processors

• IT and practice management system providers

• Regulators (e.g., CQC, GDC) when legally required

• We never sell your data, distribute or lease your personal information to third parties

• Where necessary, or for the reasons set out in this privacy policy, personal information may  be shared with regulatory authorities, courts, tribunals, government agencies and law enforcement agencies.

• While it is unlikely, we may be required to disclose your information to comply with legal or regulatory requirements.

• Premium Smile may use social media sites such as Facebook, LinkedIn, and Instagram. If you use these services, you should review their privacy policy for more information on how they deal with your personal information.

How we protect your personal information?

We use a variety of technical and organisational measures to help protect your personal information from unauthorised access, use, disclosure, alteration, or destruction consistent with applicable data protection laws..

We use a combination of technical and organisational measures, including:

• Encrypted practice management systems

• Secure backups

• Access controls and staff training

• Confidentiality agreements

• Regular security audits

Which countries we transfer your personal information to?

In certain situations, in order to provide our services, we may need to transfer your personal information to locations outside the jurisdiction in which you provide it or where you are viewing this website for the purposes set out in this privacy policy.

If any service providers store data outside the UK, we ensure appropriate safeguards are in place, such as:

• UK adequacy regulations

• Standard Contractual Clauses (SCCs)

This may entail a transfer of your information from a location within UK to outside the UK, or from outside the UK to a location within UK. Please see more above under section ‘Who we share your personal information with?

Standard contractual clauses are in place between Premium Smile and third-party providers that share and process personal data. Where our third-party service providers process personal data outside the UK in the course of providing services to us, our written agreement with them will include appropriate measures, usually standard contractual clauses.

Your rights regarding your personal information?

Under the UK GDPR regulation you have the right to:

• Access your personal data

• Request correction of inaccurate information

• Request deletion (where applicable)

• Restrict or object to processing

• Request data portability

• Withdraw consent (for marketing or optional services)

• Lodge a complaint with the ICO

• f you object to the processing of your personal information, or if you have provided your consent to processing and you later choose to withdraw it, we will respect that choice in accordance with our legal obligations.

 

Changes to our privacy Policy

We will update this Privacy Policy from time to time to reflect changes to the way in which we use your personal data. Please check our website regularly for any updates.

Data controllers All  IT systems are located in the UK and controlled by Premium Smile, which is the Data Controller in relation to its use of your Personal Data.

Contact Details

Data Controller: Premium Smile